The start of 2014 is the perfect time to plan your marketing strategy for the coming year. Chances are you perform a yearly review to assess the strengths, weaknesses, opportunities and threats facing your company. If yours is like most businesses, the results may show that improved marketing can lead to more prominent brand recognition and increased sales. Now is the time to create a strategic marketing plan for the year with all the elements that contribute to an effective program that generates more profit. Printed marketing materials are an integral part of any marketing plan because of their high visual impact and staying power.
It is not too late to print a company calendar for the coming year. Sending out a promotional calendar is a valuable tool to market your company and keep your company name in front of customers. To design a calendar that reflects your company brand message, use vibrant colors, high quality resolution and a heavier grade stock. Choose a format that will be convenient for the user, like a wall calendar, desk calendar or a smaller post card calendar.
A printed catalog can turn a single sale into continuing business. By including an attractive and well-organized product catalog with your customer’s order you can create long-term, repeat business. A catalog presents all your products and services in an easy to read, compact format along with a convenient order form. Customers may not realize that you carry a needed product, and by thumbing through the catalog they may be enticed to try something new. Use this tried and true marketing strategy and track your increased sales.
A printed tri-fold brochure that coordinates with online marketing efforts is a good option for direct mail marketing. A tri-fold is a six-page brochure printed on 8.5” x 11” stock and folded into thirds. A brochure typically contains information about your products and services presented in a concise, eye-catching format using headlines and limited text. The brochure can also include a “call to action” like a coupon and a link to your website with a QR code. To create a striking brochure, use photographs, graphics and an appealing color scheme set in a professional layout. A trifold brochure can be designed as a self-mailer that does not require an envelope to save you time and reduce your costs.
A presentation folder embossed with your company logo is a professional way to provide a variety of printed marketing materials to your customers. Presentation folders are particularly useful for trade shows and face-to-face meetings with a buyer. A presentation pocket folder can be used to organize printed pieces like flyers, product sheets, brochures and postcards. Make sure to ask for a slot for your business card so the customer will have it for future reference.
Magazines are a highly effective way to shine a spotlight on your company and its capabilities. Seek expert advice from a highly experienced commercial printer to get the best guidance. Your printer will recommend dimensions, stock, graphics, color, binding, cover weight, finishing and design elements to produce a magazine within your budget. The result will be a high-quality, full-color magazine with a custom look that helps brand your company’s products to put you above the competition.
Printed promotional items like pens, key chains and coffee mugs remain popular promotional items, and recent technological innovations have introduced a new world of choices. You can select electronic gifts like digital photo frames or noise cancellation headphones, or you can choose computer related products like a wireless mouse, flash drive (perhaps preloaded with your company’s information) and web cam imprinted with the logo of your company. A useful promotional item that reflects your company’s values will keep your name in front of your customers all year around.
If you’re serious about promoting your business this year, then consider using printed Marketing materials. Contact PCA Delta, we’re unsurpassed when it comes to creative and top-quality printing. We’re equipped with a highly qualified team of graphic artists, computer technicians, color experts and printing professionals dedicated to perfection. Give us a call on 954.781.7771 and lets get started on your 2014 Marketing Plan.
PCA Delta cares about the environment.
We use soy based inks and recycled papers are available upon request.