As a student, a teacher, or even a member of staff personnel in a decent sized school or university, you would be aware, or at least vaguely, of the different commercial printing products that your school or university makes use of. Commercial printing in an academic setting is unique and it is particularly concentrated on a group of people who will be exposed to the different flyers, posters, and other products from commercial printer as they move within the confines of the campus.
Here are a few tips that will help schools and universities make more of their print effective:
Maximize the use of school colors - The impact of the school or university colors should never be underestimated. It may come as a surprise, but a student’s decision on which school to attend can be affected by something as simple as the school’s colors. Aside from this, students and teachers take great pride in seeing their colors prominently displayed, this can cause great motivation for them. Don’t think of putting up posters all over campus is an unnecessary expense, consider it an investment in the driving force of the student and faculty body.
Avoid discriminating slangs or slogans against minorities, social standing or sexual preference - Lately people have become increasingly easier to offend, this is why schools must be careful in proofreading and finalizing posters, brochures, flyers, and other commercial printing materials intended for distributions to students and prospective students. It may do a great deal of damage to a school’s reputation if certain groups of people feel offended or discriminated against by the materials. By ostracizing—whether intentional or not—certain races, genders, or religions, a school is also effectively preventing these groups of prospective students from enrolling.
Use recycled materials - This is a good way to encourage students to become more environmentally aware and to participate in green advocacies. Just think of a slogan that would have a great impact and that would effectively portray the urgency of healing the environment, then post this slogan all over the campus in the form of the different products mentioned above. With any luck, being green would become a trait that is instilled in each of the students of the school.
These commercial printing products make up just a tiny portion of a university’s budget, but the school must nevertheless make sure that these prints serve a greater purpose than being decoration. Together with a reliable commercial printer, a university can do just this with the proper research, effort, and coordination, because even in schools, commercial printing has an important role to play.
We at PCA Delta have over 30 years of experience in the commercial printing industry, we are the best at what we do, and we guarantee that you will be satisfied with the work we have done for you. We are a green printing company, using soy ink, and recycled paper. Contact us on 866.928.8795 and lets get started today!
PCA Delta we make you look good on paper.
PCA Delta cares about the environment.
We use soy based inks and recycled papers are available upon request.