It is not too early to get a jump on the holiday season by planning for your printing needs. The holiday season, generally considered from November through the beginning of January, puts consumers in a cheerful mood as they prepare for gift-giving. A catalogue or brochure listing your company’s offerings can help people decide on a purchase. Order your catalogues and brochures now, send them out after Halloween at the end of October, and set the stage to get a good head start on the holidays.
Designing a Holiday Print Catalogue
Targeting the Audience
It is really not necessary to promote a particular holiday when designing a holiday catalogue. In today’s diverse world, an upbeat secular design that arrives in time to order for the holidays is all that is required. Target your audience and tailor the design of the catalogue to appeal to the reader. Focus on images and copy that create and fulfill lifestyle desires, like the decorative pillow that encourages family nights of game playing on the sofa or aromatic products for a relaxing bath.
Be sure to make your products the highlight of your catalogue. Use high resolution photographs in full color to attract attention. Larger images are generally more successful in producing sales than smaller images. Show your items individually or in small groups of like items, and do not complicate the images with a busy background. Interspersing lifestyle shots can help create the mood you are looking for. Place large images of the most appealing products on the upper right corner of the page to engage the reader.
For the best results, limit the number of different fonts you use in the catalogue to two or three. Limiting the type styles like bold and italics will also result in a clean, readable look. Follow a consistent pattern for spacing and placing text near photos and other images. Identical text styles can be used for common catalogue elements like product descriptions and names.
Creating a Holiday Print Brochure
Logo, Tagline and Copy
Your logo should reflect the type of business you have. For example, a product that is child oriented may have a logo in primary colors, while a computer company might have a graphic logo with sharp edges in black and white. It is a good idea to have a tagline to go along with your logo. The copy for your brochure should be short and to the point. Think in terms of strong headlines and short paragraphs with bulleted copy.
For a trifold brochure with six pages, get an idea of the layout by folding a piece of letter-sized paper (8.5 x 11 inches) in thirds to produce six panels. The cover will have a strong graphic element like a full-color photograph relating to your business, the name of your company, your logo and your tagline. The three inside pages will provide information about your company and its products and services. You may place an “About” page on the history and key players of your company on the inside cover, and product information on the other pages.
Ordering Information and Call to Action
Make sure to include ordering information, such as an order form, on the fourth page. The back page should have contact information website, phone, and fax. You can also include a QR code that can be scanned to connect the reader to your website.
You may wish to include a coupon or code as a call to action to motivate the buyer.
PCA Delta cares about the environment.
We use soy based inks and recycled papers are available upon request.