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Putting Together a Holiday Vacation Package

By: Sharon Penn - August 27, 2015

 Putting Together a Holiday Vacation Package

Now is the time to start putting together an attractive winter holiday package for guests. The kids are back to school, summer vacations are over and people are turning their attention to planning a winter getaway. Whether your hotel is located in a sunny destination near the sea or in the perfect spot for an invigorating ski vacation, planning a few months ahead of time can make all the difference between filling your rooms and suffering vacancies.

With proper planning, you can expect your holiday vacation package to tap into a huge winter vacation market and draw people for an extended stay over Thanksgiving, the December holidays and New Year’s this year.

It’s Never Too Early to Plan

If you decide to offer a holiday vacation package, think about issues such as additional staffing and ordering printing well ahead. Direct mail postcards, flyers and brochures to advertise the vacation package can be sent out months in advance, and normal hotel printing needs like front office products, guest room items, and food and beverage products may be expanded in anticipation of a sellout of hotel accommodations.

The Basic Holiday Vacation Package

You may think of a holiday vacation package as an all-in-one price for hotel accommodations, airline flights and transfers from the airport to the hotel. Sometimes a holiday package will also provide transportation from the client’s home to the airport in his or her home town. For some destinations, it can make sense to include a rental car at the hotel destination. The allure of a holiday vacation package is convenience with a one-stop shopping experience offering a significant price discount.

Specialty Vacation Packages

  • All–Inclusive Deals: While some hotels offer all-inclusive services all year around, you may decide to advertise an all-inclusive package over an important vacation week, such as the week between Christmas and New Year’s. An all-inclusive holiday package may include accommodations, meals, beverages and activities, as well as airfare and transfers. 
  • Golf Vacations: If your hotel has an onsite golf course or if it is situated near enough to a golf course, you might want to offer a golf vacation package. Accommodations plus a limited - or unlimited - number of rounds of golf may be included in the price, or offered at a substantial discount. Sometimes meals like a Sunday brunch, a Saturday night dinner or a light breakfast daily are included. 
  • Spa Vacations: Hotels with onsite spa facilities or personalized in-room spa services might offer a spa vacation package. Sometimes a spa vacation package that includes accommodations and a selection of “complimentary” spa services is offered as an alternative to the golf vacation. This is especially effective for couples where one partner is a golfer, while the other prefers relaxing with a massage or facial. 
  • Sightseeing Packages: If your hotel is located in a region with interesting area attractions, historical sites, a nearby town or city, or scenic drives, a sightseeing package may be ideal. Sightseeing can be included in the vacation package in addition to discounted accommodations and lunches either onsite at the hotel or offsite during the tour.

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