Planning Ahead in 2016
By: Sharon Penn - January 12, 2016
The start of a new year offers you the opportunity to set goals in order to achieve the results you need. Planning ahead to fulfill your printing requirements can have many benefits. A coordinated marketing plan helps to brand your company and your products. Print marketing materials are a large part of that effort, and the experienced professionals at PCA Delta can guide you through the process, from logo design to layout and high quality, full- color printing.
It is important to develop your long-term marketing plan so that promotional and other print marketing materials are part of a coordinated effort. This synchronization can go a long way in establishing your brand and communicating your brand message. Think about what sets your company apart from your competition, and develop a list of attributes that describes your firm. For example, you may develop of innovative ideas and provide dependable customer service, or you may offer excellent value in your pricing. Once you have a clear idea of the brand message you would like to convey, it is time to create a marketing plan that connects your business with your customers on an emotional level.
Anatomy of a Brand Message
What do you think of when you see graphic of an apple with a bite taken out of it, a “swoosh” or a colorful cartoon peacock? If you said Apple, Nike and NBC, you are responding to visual brand identity for these iconic companies. Consistent use of a distinctive logo, color palette, layout, font and graphics help to brand your company and its products. The appearance of your print materials should reflect the nature of your products. If you are the owner of an elegant dress shop, you may want to use soft neutral tones, a calligraphy typeface and muted graphics. However, a toy store owner may convey the brand message with block lettering, primary colors and large illustrations. The innovative graphic arts department at PCA Delta can design a logo that reflects the attributes of your company and attracts the attention of your target audience.
Direct Mail Marketing Ideas
When you plan your marketing budget for the year, think about the types of promotions you will employ and the marketing materials you will need. Direct mail postcards are frequently used to introduce a product, announce a new staff member, publicize a sale or invite consumers to a special event. Postcards can also be used to say “thank you” to customers and reward them with a special offer, such as a discount. They have the added advantage of allowing you to track their effectiveness when you ask customers to bring in the card to receive a promotion.
Print Marketing Materials
Attractive brochures, full-color catalogues and glossy magazines are examples of print marketing materials that have staying power. These formats remind your customers of the goods and services your company offers, and they provide information so your customers can make a knowledgeable decision. Also, remember that attractive flyers, attention-grabbing packaging along with well-designed letterhead stationery and business cards are effective marketing tools that keep your company recognizable to the public.
Materials for Special Events
Print materials are vital for a successful trade show or other special event. Pre-show marketing with letters, brochures and postcards will announce your participation in the show and disseminate useful information about your company. Large format banners and posters at your booth attract attendees with high impact color and graphics. They also serve to reinforce your brand message when they display your logo, graphics, colors and font. Be sure to have plenty of brochures and catalogues on hand, and provide presentation folders for customers’ use to organize materials. Keep in mind that PCA Delta can supply you with a complete line of high end promotional items with your logo to entice visitors as well as banners, posters and marketing materials.