How to Brand your Business with Print Marketing
By: Sharon Penn - September 16, 2016
Your brand message is your promise to the consumer that your products and services will always reflect your company’s values. A strong brand message is vital in developing a marketing plan that boosts your bottom line. Printed materials are the cornerstone of marketing campaigns that position your business in the marketplace and establish your company’s image in the mind of consumers. Consistency is the key to success when it comes to branding, and an experienced commercial printer can deliver the design elements, font choices, color combinations, logos and special finishing techniques that convey your brand message across a range of print materials.
Letterhead stationery, envelopes and business cards are the basic printed materials that brand your company. The repetition of presenting your proprietary logo, font and colors to identify your company reinforces your brand message every time you correspond with your customer.
Presentation folders are handy tools for gathering printed materials you distribute to customers. They feature your company name and logo on the cover and include a slit for a business card. Finishing techniques like foil stamping and embossing make your company name stand out while adding a quality look while a shiny coating adds durability. Use presentation folders to organize sell sheets, flyers, brochures and other materials at trade shows and business meetings.
Direct Mail Postcards
Direct mail postcards place your company’s message right at your customer’s doorstep, whether you are announcing a sale or promotion, introducing a new product line or staff member, or conveying a bit of news. A direct mail campaign reinforces your presence and serves as a reminder to customers and prospects of your products and services.
Fall is the perfect time of the year for planning to distribute free calendars to your customers. Calendars are popular because they are appreciated by consumers and are typically displayed or kept in a convenient place for constant use. An attractive and functional calendar will keep your name in front of the public every single day.
Large Format Posters and Banners
Announcing a sale or special event with large format posters and banners is an effective way to brand your company while giving the public information about your marketing promotions. Posters and banners are especially important at trade shows to advertise your booth and draw visitors.
Point of Sale Displays
Adding a Point of Sale (POS) display can enhance your marketing and branding campaign. Attractive brochures, coupon books and take-away menus are often picked up by consumers and saved for future reference.
At PCA Delta, the commercial printing powerhouse in Pompano Beach, Florida, our experienced team of experts will guide you in finding appropriate solutions for your printing projects to boost your brand recognition. We offer a full range of printing services, from our design department, top graphic artists, copywriting services and custom and gang run printing options.
Count on the graphic arts department at PCA Delta to provide you with the guidance you need to use the latest finishing techniques for a truly unique and inspiring result. Ask us to find the most cost-effective way to print your brochures, business cards, postcards, point of sale displays, outdoor signage, catalogs, brochures, presentation folders and magazines.
Please call us today at 954.781.7771 for all your printing needs.