5 Quick Pointers on Flyer Printing

By: Janice Jenkins - April 16, 2013

They may seem obsolete and conventional but flyers continue to be an effective marketing tool. Even though we are in the computer age, this modest marketing tool is still ideal in communicating important messages to customers and prospects. Whether you want to invite people to an upcoming event, introduce a new product, or provide discounts, you can make use of flyer printing to deliver your message.

It is important though, that you make your flyers interesting enough for your target customers. The market is too noisy these days with a lot of businesses trying to win over people’s attention. If you do not make your material captivating enough, no one will notice it. You have to make an effort on creating eye popping designs that people will love..

Here are some things you can do to give your flyers the extra boost:

1. Make your design visually appealing -  Most of your customers are visually inclined. As such, they will most likely get attracted to the design first. For this reason, it is crucial that you pick the right images to incorporate in your material. If you can take your own photo to include in the design, that will be better. Be sure not to overcrowd your design with too many images. Remember that space is limited so include only what is important and necessary.

2. Explain the benefits you offer in a clear and concise manner -  Understand that your customers do not have all day to read your message. It will be best if you deliver the benefits you provide briefly and clearly so that customers can view your offerings at one glance. If you are not a gifted writer, you can always hire a copywriter to help you compose the best message for your flyer.

3. Create an attention-grabbing headline -  You can ask a question or provide one of your top benefits in your headline. This will ensure that one look at your flyer and the reader will immediately be enticed to read on in order to learn more. Highlight your headline by using a bold font, and make sure to use  words that are easy to understand.

4. Print on both sides - If you want to make the most out of your flyer templates, it is always best to print on both sides. You can put your main message and contact details in front, and include additional information at the back. That can be your store hours, your top products, or even a discount coupon. Your target customers will surely be enticed to act at once if they see a coupon on the material.

5. Print effectively - Find the perfect printing company that will give you the best and most affordable print job. Be sure to look at the quality of print job so you are assured of the standard you will get. 

Follow these tips and you can be sure your flyers will look as exceptional and eye-popping as you want. Invest well in flyer printing and your marketing campaign will surely deliver good results.